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For established home-service businesses

Your system is.

The CSMN 90-Day Growth System Install connects how customers find you, what they see, where inquiries go, and what reaches operations. You get one founder-led system you can measure, improve, and keep.

Book a free call See the system

Start with the highest-value constraint. Expand only when the evidence says the next connection matters.

The CSMN 90-Day Install

More marketing cannot fix a system you cannot read.

A business can have a good reputation, active ads, and a capable team—and still lose momentum when the message, website, measurement, lead handling, and follow-up work separately.

I map the system, establish a baseline, repair the highest-value break, then connect the next useful piece. The work starts where the break is costing the business the most.

What gets installed

One 90-day system. Built around the real constraint.

The system is consistent. The channel work changes because the business problem changes.

01

Find the constraint

Map the path from demand to booked work. Establish the baseline, find the most expensive break, and choose one priority instead of starting ten disconnected projects.

02

Install the foundation

Connect the accounts, tracking, lead handling, and source-of-truth metrics required to see what is happening before asking the business to spend more.

03

Make the first repair

Put the highest-priority improvement live in month one. That may be a service page, landing page, Google Ads repair, local search fix, offer, or follow-up handoff.

04

Run the improvement loop

Review what changed, connect the next useful piece, and leave the owner with a working system map, clean account ownership, and next-quarter priorities.

Standard engagement90-day founder-led install

Scope follows the constraint. Smaller problems get a smaller scope, not a discount on the same work.

Divine · local growth system case study

How Divine connected paid search, website activity, and project records.

I manage Divine's Google Ads, its primary paid channel. Here is the short version: 150 tracked calls, clearer website and local visibility, and project records that can be reviewed beside the marketing activity.

Google Ads performance · Apr 15–Jul 28, 2026
Billed Google Ads spend$13,684.67
Tracked “Calls from ads”150
Cost per tracked call≈ $91.23

$13,684.67 ÷ 150 tracked calls

Modeled cost per close≈ $304.10

45 modeled closes at the owner-reported 30% close rate

Market context

Tracked-call cost was about 23% below the published landscaping CPL benchmark

$91.23 per tracked call compared with LocaliQ's 2025 Landscaping search-ad CPL benchmark of $117.92. Treat this as directional: a tracked call and a benchmark lead are not identical, and markets and campaign mixes differ. View benchmark source ↗

Modeling note: the 30% ad-lead close rate is owner-reported, producing 45 modeled closes (150 × 30%). This is not a claim of platform-tracked sales or revenue.

Website traffic & local visibility

Website analytics · 30 days ending Jul 28, 2026

Website traffic

559Site sessions
503Unique visitors

The platform shows 0 “clicks to contact,” but the form runs through Jobber. That field is not the lead count.

Google Business Profile · reporting period Feb–Jul 2026

Local presence

2,822Profile views
445Profile interactions
187Website clicks
34Calls
Jobber project snapshot · as of July 28, 2026 UTC
Quote records163

$1.9M quoted ($1,904,811.36)

Project / invoice records52+

$370,617.06 across 53 entries, including the current $52,650 project

Recorded payments + deposits$342K+

$342,122.69 across 82 records

Marketing and project activity can now be read together.

Quote volume, project value, and recorded payment activity sit beside the acquisition data instead of in a separate world.

Read the full Divine case study →

The delivery model

Map it. Install it. Run it. Hand it over cleanly.

Not an audit that dies in a folder. The first repair goes live in month one.

  1. 01

    Map the constraint

    I trace demand, response, estimates, close rate, ticket value, and collection so we can identify the highest-value break.

  2. 02

    Set the foundation

    We agree on the source-of-truth metrics, clean up access and ownership, and set the first-priority repair.

  3. 03

    Install and operate

    I put that repair live, connect the handoffs around it, and keep the work tied to the business instead of vanity metrics.

  4. 04

    Hand over clarity

    At day 90, you have the working system, a clear scoreboard, and the next-quarter priorities.

Who this is for

Built for established operators who want to own a working growth system.

I work directly with owners who have a real service, real ticket value, capacity to deliver, and authority to improve the business. You are not coordinating a pile of specialists or buying a generic marketing menu.

Not a fit: an unproven service, overnight-ranking expectations, a business without capacity, or anyone shopping for the cheapest task vendor.

Straight answers

What owners ask before working together.

Useful definitions, clear scope, and no hidden promise.

01

What is the 90-Day Growth System Install?

It is a founder-led implementation that connects the parts of the business responsible for demand becoming booked work: positioning, demand capture, website experience, tracking, lead handling, follow-up, and operations. We start with the biggest measured constraint and build from there.

02

What is included?

Every install includes a demand-to-booked-work map, tracking and account-ownership cleanup, one first-priority repair in month one, a simple owner-facing scoreboard, and a written system map. The channel work follows the diagnosed constraint; not every business needs every channel.

03

What do AEO and GEO mean here?

Answer Engine Optimization and Generative Engine Optimization mean organizing accurate, useful information so search engines and AI answer systems can understand the business, its services, and its evidence. They support discovery but do not guarantee placement in search or AI answers.

04

Who is this built for?

Established home-service businesses with strong delivery, real project economics, capacity for more of the right work, and an owner or operator who can make decisions. This is not a fit for an unproven service or a business looking for a cheap task vendor.

05

What is guaranteed?

I do not guarantee rankings, calls, revenue, or close rates. I do guarantee the agreed tracking foundation and first-priority repair will be live by day 30 when CSMN controls the work. If not, the next installment pauses and I keep working at no management fee until they are live. The clock pauses for missing access, delayed approvals, or third-party platform dependencies.

06

What do you need from the owner?

Clear service priorities, accurate business and service-area information, access to the relevant accounts, and permission to use any published proof. If a claim cannot be verified, it does not go live.

07

What comes out of the opportunity review?

A clear map of the main break, the first repair worth making, what should be measured, and the work I recommend. The goal is a useful decision, not a pile of slides.

08

Who leads the work?

You work directly with the founder from the first review through the plan, implementation decisions, and measurement. The work stays close to the owner and the operating reality of the business.

09

How is investment set?

The standard engagement is a 90-day install. Investment is set after the free call confirms the business problem, access, delivery capacity, and the highest-value scope. Ad spend and third-party tools are separate. If a business needs less, I reduce the scope rather than discounting the same work.

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Find out whether there is a system worth installing.

We'll look at the business together, identify the clearest constraint, and decide whether a 90-day install is the responsible next move. No charge.

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Bring the business question. I'll show you where I'd start, what I'd measure, and whether we are a fit.

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